6174 is a concept brand of a premium, nature-inspired perfume. It was created for those who value freedom, grace and uniqueness. The brand reflects the lightness and freshness of the perfume´s composition.
6174 is a mathematical number also known as Kaprekar’s constant.
The idea behind this number and the reason it was chosen as the logotype, is because “you will always end up with this number”, meaning once you try this perfume, you will always come back to it.
The logotype PURESIN comes from a combination of pure and sin. “Pure” represents company values: eco-friendly and the use of natural ingredients in their products. “sin” implies the desires that are being sold. For example, the want to smell good, to feel desired.
Applications used: Illustrator, Photoshop, 3ds Max, After Effects
Photographs taken by me